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Conference Chairman

Devendra Mishra
Conference Chairman
Advisory Board

 


Rick Eiberg, Executive Vice President, Operations & Chief Technology Officer, Image Entertainment, Inc.


Tom Emrey, Executive Vice President and Chief Operating Officer, Universal Studios Home Entertainment


Tony Korkunis, Senior Vice President, Retail Development, 20th Century Fox Home Entertainment


Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group





Mark Vrieling, CEO, ScreenPlay, Inc.
ESCA | May 23, 2008, 14:53
Mark Vrieling is the founder, President and CEO of ScreenPlay, Inc.  Since 1989 ScreenPlay has provided in-store video programming, video production, and asset delivery services to national retailers such as Blockbuster Video, Best Buy, Disney Stores and Red Box, plus thousands of independent video, music, and game stores.

In 1999 ScreenPlay built the first content management system specifically designed to allow studios and web publishers to manage, track, and report on streaming and downloaded content.  
Now as one of the entertainment industry’s premier motion media management companies, ScreenPlay’s integrated video workflow system performs analog to digital encoding, D to D transcoding, automated conversion from mezzanine to delivery formats, streaming, down loading, metadata translation and content management & reporting. ScreenPlay provides over 25 million video streams every month.  Clients include multiple major movie studios, as well some of the most recognizable names in on line media including Amazon.com, IMDB.com, MTV, The New York Times, and The LA Times and the Tribune network to name a few.
 
Vrieling has been active and influential in the entertainment industry for over 25 years.  As a retailer, producer and pioneer of streaming video and hard-drive video playback, he served seven years on the board of directors for the VSDA (now the Entertainment Merchants Association), including two years as its chairman.  He is currently chairman of the EMA’s Digital Council on Metadata Standardization.

In 2004, the EMA awarded Vrieling’s Rain City Video chain “Retailer of the Year.”  Rain City still ranks nationally in the top 1% of video stores for revenue per square foot, and was voted by Seattle Weekly as one of the city’s best for the past five years.

Vrieling received degrees in business and engineering from Evergreen University.


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