Due to the large number of attendees from content holders who attend each year, the 2008 Entertainment Supply Chain Academy is offering group discounts to qualified studio and home entertainment attendees.  The program has been designed to provide greater incentives for studios to allow registrations from wide number of divisions and disciplines within their organizations.

"Supply chain is everybody's business," says Executive Producer Martin Porter, "and we are hoping encourage a wider attendance from sales, marketing, creative services, as well as deeper representation from within their operations and IT departments.  We can truly have an impact on our business by informing a wider number of executives about ways to build increased efficiencies in the distribution of physical media as well as the operations issues raised by the emerging digital distribution systems."