CENTURY CITY, Calif. — Entertainment Supply Chain Academy (ESCA) has announced that it will be expanding its program and attendance when Home Media Magazine’s TransFORMATions conference co-locates its June 17 program with ESCA’s opening-day activities at ESCA's host venue, the InterContinental Hotel in Century City, California.

TransFORMATions is scheduled for June 16-17 and ESCA is scheduled for June 17-18.

"With this strategic alliance we are setting the stage for increased collaboration in our industry and for an entirely new annual focal point on studio executive calendars," said Thomas K. Arnold, Publisher and Editorial Director of Home Media Magazine.

Home Media Magazine will co-sponsor an opening morning panel on June 17 in the main ballroom at ESCA as well as host two other morning tracks, which will supplement an already comprehensive opening morning ESCA conference program. TransFORMATions will officially kick off its conference the day before, June 16, at the nearby Hyatt Regency Century Plaza Hotel; its paid registrants will gain full access to all morning sessions at the Intercontinental including ESCA keynotes and panel discussions, prior to, but not including, luncheon, on June 17. Both events will require separate registrations.

"We welcome the management and marketing executives who traditionally frequent Home Media Magazine's conferences to join the operations, IT and supply chain executives who are the mainstay of the ESCA attendee base on June 17," said Martin Porter, ESCA Executive Producer. "This way we will provide an even wider platform for industry information exchange and an even greater executive audience for our speakers and our sponsors."

Both events are produced in cooperation with DEG: The Digital Entertainment Group.

ESCA attendees who also wish to attend the June 16 events at TransFORMATions will receive a $100 discount on that show's registration fee; for more information visit: www.dvdconferences.com

TransFORMATions attendees who also wish to attend the afternoon sessions on June 17 at ESCA as well as full-day sessions on June 18 will receive a $100 discount on that show's registration fee; for more information visit: www.entertainmentsupplychain.com/la