The operations realities of authoring, manufacturing, packaging and distributing Blu-ray DVDs will be the topic of two exclusive, senior executive discussions at ESCA 2008, June 17 at the Intercontinental Hotel in Century City.  As studios and their service providers ramp up to satisfy anticipated increased consumer demand for the high-definition format, these operations issues are now being addressed at the highest corporate levels.  

 "For the first time in many years, the senior executives of the leading replicators and authoring houses will gather together in two back-to-back panels to discuss the "front-end" of the Blu-ray supply chain," says ESCA 2008 Conference Chairman, Devendra Mishra.  "What technology and business issues are they addressing in their efforts to support their studio customers  and  what challenges are they facing in the process?."