Entertainment Supply Chain Academy 2008

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Entertainment Supply Chain Academy 2008
Conference Program

DAY 1 - June 17

9:15 - 9:30 am
WELCOME: Supply Chain is Everybody's Business
Speakers: Amy Jo Smith, Executive Director, DEG; Devendra Mishra, Conference Chairman
Location: Grand Salon (Main Floor)

9:30 - 10:00 am
KEYNOTE: Digital Distribution Industry Foundation for Ubiquitous Delivery of Content: The Open Market
A call for a cross-industry effort is launch the industry's next format digital delivery. How we can learn from the DVD success story this new format war on steroids, where every store is selling different a DRM, different codecs, using different metadata. Physical media holds many of the clues to a successful, industry-wide, strategic launch of the next wave of home entertainment delivery via the Internet.
Speaker: Mitch Singer, Chief Technology Officer and Executive Vice President, New Media Technology, Sony Pictures Entertainment
Location: Grand Salon (Main Floor)

10:00 - 10:45 am
PANEL: Authoring, Compression & Encoding: Serving the Demands of Blu-ray and Digital Distribution
The emergence of Blu-ray as the HD format of choice has unleashed challenges for the very front-end of the supply chain, the authoring houses. The rapid growth of production, diverse standards, digital workflow developments, shrinking lead times and window of releases, will be discussed in this senior executive forum.
Panelists:
Steven Chester, General Manager, Worldwide, Ascent Media
Rolf Hartley, Senior Vice President & General Manager, Sonic Solutions
Bob Michaels, Vice President, Thomson DVD
David Sterling, Vice President, Digital Authoring Center, Worldwide Product Fulfillment, Sony Pictures Entertainment
Moderator: Marc Finer, Technical Director, DEG
Location: Grand Salon (Main Floor)

10:45 - 11:15 am
NETWORKING BREAK (Sponsored by: Teradata, Capgemini)
Location: Grand Salon Lobby (Main Floor)

11:15 am - 12:00 pm
PANEL: Retooling Replication for Blu-ray, Digital Distribution & Value Added Services
The consolidating business of disc replication faces its own Blu-ray supply chain challenges. Blu-ray is necessitating a retooling of the replication industry. While the replicators undergo a learning curve in terms of manufacturing yields, they are facing a host challenges of capital investment, and production forecasts in a market where the consumer demand expectations are unknown.
Panelists:
Michael Frey, President, Sony DADC Americas
Bob Pfannkuch, President, Telefuture Partners
David Rubenstein, CEO, Cinram International
Moderator: Jim Bottoms, Chief Executive Officer, Understanding & Solutions
Location: Grand Salon (Main Floor)

12:00 pm - 12:45 pm
PANEL: Selling Blu-ray
A panel of top studio sales executives explores the “Blu” future, focusing on ways to get Blu-ray Disc into the supply chain and managing the transition from standard DVD to Blu-ray from a sales perspective.
Moderator: Thomas K. Arnold, Publisher and Editorial Director, Home Media Magazine
Panelists:
Marshall Forster, Senior Executive Vice President, North America, Sony Pictures Home Entertainment;
Mike Takac, Senior Vice President, Domestic Field Sales, Warner Home Video
Location: Grand Salon (Main Floor)

12:45 - 1:45 pm
NETWORKING LUNCHEON (Sponsored by WebConcepts)
Location: Outside Patio (Main Floor)

1:45 - 2:30 pm
PANEL: Home Entertainment Industry Supply Chain Research Report
The first public release of exclusive data from the DEG commissioned study on the state of the DVD supply chain. Involving six months of work, hundreds of interviews, and with the support of all major studios, their key retail partners and industry merchandisers, this unprecedented initiative has identified key, actionable supply chain opportunities to build category value for retailers, while optimizing the consumer DVD buying experience.
Panelists:
Akin Ceylan, Executive Vice President, Supply Chain and Operations, Lionsgate Entertainment
Rick Eiberg, Executive Vice President, Operations and Chief Technology Officer, Image Entertainment
Tom Emrey, Executive Vice President & Chief Operating Officer, Universal Studios Home Entertainment
Tony Korkunis, Senior Vice President, Retail Operations & Category Management, Twentieth Century Fox Home Entertainment
Dan Miron, Executive Vice President, Worldwide Supply Chain Management, Warner Home Video

Moderator: Theodore X. Garcia, Strategy & Transformation Leader, Media & Entertainment, Capgemini
Location: Grand Salon (Main Floor)

2:30 - 3:15 pm
PANEL: Align, Connect, Reward - Realizing the Benefits of Visibility (Data Synchronization)
Are studios and their retailers talking the same language? Are they counting the same ways? Aligned processes, connected platforms and collaborative KPI's accelerate business performance and trading partner satisfaction throughout the entertainment supply chain. A solid foundation to realize the monetary reward begins with a solid foundation of common data. This panel of retail, studio and technology experts will share their perspectives.
Panelists:
Ann Schlueter, Vice President, Supply Chain-Demand Planning, Best Buy
Mark Gallardo, Principal Consultant, Director Retail Intelligence, Teradata Corporation
Chris Palmer, VP, Warner Bros. Home Entertainment Application Services
Ewout Schneider, Senior Vice President, North America Operations, Walt Disney Studios Home Entertainment
Ray Young, Chairman, WebConcepts
Moderator: Mark Landry, Vice President & West Media & Entertainment Lead, Capgemini
Location: Grand Salon (Main Floor)

3:15 - 3:45 pm
NETWORKING BREAK (Sponsored by Teradata, Capgemini)
Location: Grand Salon Lobby (Main Floor)

3:45 - 5:15 pm (upstairs meeting room)
DAY ONE: SPECIAL SESSION: The New Economics: Digital Supply Chain | Space is limited. Click here to register
Come join the GM of Technicolor Electronic Distribution Services and the President and COO of CinemaNow for an insightful workshop that will explore the dynamics of emerging digital supply chain. This session will start with a state of the industry overview of the US and International electronic content retail markets; provide a break down of the cost components for end-to-end (front and backend) digital delivery; identify key challenges to digital delivery faced by content licensors, retailers, and consumers; and provide ideas for digital supply chain optimization and cost containment. The workshop will conclude with a robust Q&A session to address individual inquiries as well as to generate debate around trends and potential opportunities. Pre-registration required.
Featuring presentations by: David Cook, President and COO, CinemaNow; Scott Dougall, SVP and CM of Technology, Electronic Distribution Services, Thomson
Location: Chateau VIII (upstairs)

3:45 - 4:30 pm
PANEL: Enhancing Execution in the Last 100 Feet
What are the merchandisers doing to make a difference and improve sell-through? Developments that involve increased visibility of accurate inventory and advancements in in-store execution of new releases and catalog promotions offer significant potential for enhancing the growth and profitability of the DVD
Panelists:
Kyle Beierschmitt, VP, Client Services, Mosaic
Jay Coile, Senior Vice President, Anderson Merchandisers
Allan A. Eriksen, Director- Sales Merchandising, Warner Home Video
Allie Johnson, Media Supervisor, Best Buy
Moderator: Joel Goldman, VP, Sales, Sony Pictures Home Entertainment
Location: Grand Salon (Main Floor)

4:30 - 5:15 pm
PANEL: Sales, Marketing and Operations Versus Planning, Replenishment & Returns Management
The dynamic and unpredictable demand characteristics of DVD and video games are analyzed for a supply chain information exchange between these increasingly related media platforms -- where the retail landscape is similar but cost of goods, product pricing, mode of delivery to store, retail inventory management, retail display fixturing, in-store shrink, and returns policies are vastly different.
Panelist:
Dana Mason, Director, Channel Sales Operations, Intuit
Ewout Schneider, Senior Vice President, North America Operations, Walt Disney Studios Home Entertainment
Ray Young, Chairman, WebConcepts
Moderator: Brian Elwell, Supply Chain Planning Solutions, Oracle
Location: Grand Salon (Main Floor)

5:15 - 7 pm
COCKTAIL RECEPTION (Sponsored by WebConcepts, Capgemini)
Location: Lobby Patio (Main Floor)

DAY 2, JUNE 18

8:30 - 9 am
CONTINENTAL BREAKFAST (Sponsored by Media Control Gfk)
Location: Grand Salon Lobby (Main Floor)

9 - 9:30 am
PRESENTATION: Hardware and Software Research: US, Europe and Key Markets of the World
Media Control GfK will leverage its exclusive point-of-sale data across the globe, as well data from research groups within each local market, to create their first-ever forecasts for unit consumption and consumer spending in this category for the periods 2008-2010. The global outlook will be presented at a time in the industry when new formats and next generation devices are being positioned to drive growth in the industry and the session will include detailed insight into the drivers, emerging markets/categories, and on growth potential throughout the world.
Speaker: Amy Heller, President, Entertainment and Media, Media Control GfK
Location: Grand Salon (Main Floor)

9:30 - 10 am
KEYNOTE: Blu-ray and Interactivity
While superior image and sound quality are the most commonly cited advantages of the BD experience, the format’s ability to allow consumers to customize and enhance their viewing experience through interactive features and connectivity provides another compelling reason for consumers to adopt the format. These include providing users with the ability to engage online in a social networking environment all launched via interactive features placed on the disc and to download ring tones, wallpapers and other features only accessible through the Blu-ray disc. Darcy Antonellis, President of Warner Bros. Technical Operations will talk about the opportunities and possibilities these and other features present in helping to make BD a true value added proposition for the consumer.

Speaker: Darcy Antonellis, President, Warner Bros. Technical
Operations
Location: Grand Salon (Main Floor)

10 - 10:15 am
NETWORKING BREAK (Sponsored by Teradata, Capgemini)
Location: Grand Salon Lobby (Main Floor)

10:15 - 11:00 am
PANEL: Speaking the Same Language: Achieving a Sensible Approach Toward Metadata for Digital Delivery
Establishing a standard and developing a unified product information and organization system is a prerequisite for digital delivery of entertainment from production of digital dailies and TV episodes to content for consumers in the home or on the move. The important issues of a metadata standard will be discussed such as universally unique asset identifiers, propriety metadata schemas, data translation, data access, extensible protocols and cross product and asset relationships. Lessons will also be drawn from the Book industry which has ISBN and the Library of Congress.
Panelists:
Greg Loose, Director, Product Development, Tribune Media Services
Josh Kline, Chief Executive Officer, Secure Path
Mark Vrieling, CEO and Founder, ScreenPlay
Tony Knight, Senior Product Manager, Macrovision
Mickey Mantle, Senior Vice President – Development, Gracenote
Moderator: Erik Gruenwedel, Senior Editor, Home Media Magazine
Location: Grand Salon (Main Floor)

11:00 - 11:30 am
PRESENTATION: Exploiting Branded Content and Entertainment - Inside Digital Distribution
The holy grail of monetization is exploiting branded content and entertainment in "web time" as consumers signal what interests them. The race is on to capture the wallet and loyalty of consumers. Traditional supply chain principals - demand planning, on-shelf availability, promotion planning and execution - are more relevant than ever. Slow disintermediation of the physical channel represents a significant opportunity to capture the lead. Gain insights into best practices and tangible actions for entering the race.
Speakers: James Semenak, M&E Industry Consultant, Teradata; James Rooke, Media & Entertainment, Capgemini
Introduction: Bill Segil, Senior Vice President, Worldwide Operations, Buena Vista Worldwide Home Entertainment
Location: Grand Salon (Main Floor)

11:30 - 12:15 pm
PANEL: What Does the Consumer Want From Digital Delivery?
The design of the digital supply chain will need to follow the grand strategy of the product itself, which all begins with the consumer. The strategic visions of key studios, opportunities, current realities and challenges of building a single industry digital delivery system will be explored in the context of the consumer, content, technology, delivery modes and devices, and the overall marketplace. Topics will include the current supply chain and evolving technologies such as Manufacture On Demand.
Panelists:
Brad Auerbach, Strategic Bus. Development,Digital Entertainment Services, Hewlett Packard
Anthony Bay, Chairman, MOD Systems
Curt Marvis, President, Digital Media, Lionsgate
Scott Dougall, SVP and GM of Technology, Electronic Distribution Services, Thomson
Moderator: Chris Lang, SVP Research Strategies, Smith Geiger
Location: Grand Salon (Main Floor)

12:15 - 1:30 pm
NETWORKING LUNCHEON WITH DEG MEMBERS (Sponsored by Capgemini and Oracle
Location: Lobby Patio (Main Floor)

1:30 pm -

DEG MEMBERSHIP MEETING (By Invitation Only)
Location: Grand Salon (Main Floor)

1:30 pm - 3:45 pm

GREEN MEDIA SUMMIT UPDATES (Sponsored By AGI, Nexpak, Shorewood, Hollywood Green Team)
Location: Chateaux VIII, upstairs

1:30 pm - 2:00 pm
PRESENTATION: Green Media Initiative Update
Last April, 200 leading executives from throughout the home entertainment industry met together to identify the key actionable initiatives they could collectively take to produce a "greener" supply chain. This session will provide an overview of the findings, targets and subsequent developments
Speaker: Larry Wilk, Vice President, Worldwide Operations, Walt Disney Studios Home Entertainment
Location: Chateaux VIII, Upstairs

2:00 pm - 2:45 pm
PRESENTATION: What Consumers Think About Green Brands
New research that looks at the brands consumers consider to be the greenest, current thinking around what to prioritize when it comes to communicating green, and the top strategies to keep in mind when building and executing a sustainability strategy.
Speaker: Annie Longsworth, President, Cohn & Wolfe, San Francisco
Location: Chateaux VIII, Upstairs

2:45 pm - 3:45 pm
PRESENTATION: Overcoming Today's Green Supply Chain Challenges - A white board session with UPS
You've seen what other industries are doing to green their supply chain. You've read studies on major issues within the entertainment supply chain. Now it's your opportunity to begin developing industry wide solutions to address both issues. Randy Strang, Vice President UPS Customer Solutions, will lead a white board session aimed at launching the design of a powerful set of solutions that will both increase the efficiency of the supply chain while also reducing its carbon footprint.
Facilitator: Randy Strang, Vice President UPS Customer Solutions
Location: Chateaux VIII, Upstairs

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