Entertainment Supply Chain Academy
June 27 - 28, 2007
Century Plaza Hotel
Los Angeles, CA

Program
By
Jan 25, 2007, 18:50

Day 1: Wednesday, June 27, 2007

8 - 9 a.m.:  REGISTRATION

9 - 9:15 a.m.: Welcome

Speakers: Devendra Mishra, Conference Chairman, ESCA and Amy Jo Smith, Executive Director, DEG: Digital Entertainment Group

9:15 - 10 a.m.: Opening Morning Keynote: RFID at Wal-Mart, Opportunities & Benefits

Speaker: Myron Burke, Strategy Manager, Store Innovations & Operations Group, Wal-Mart Stores, Inc.

10 - 10:45 a.m.:  Studio Panel Part I, A Domestic View: Supply Chain Execution In the Product Life Cycle of DVD,

As DVD reaches maturity and new formats and digital delivery systems begin to complement its dominance of the home video experience, leading studio executives continue to perfect the process of getting their products onto retail shelves in the most efficient way.  This panel of experts, featuring the Advisory Board members of the Entertainment Supply Chain Academy, provides insights into new developments that are improving the execution of DVD delivery through its life cycle -- from new release to catalog.

Moderator:   Thomas K. Arnold, Publisher & Editorial Director, Home Media Magazine.

Panelists: 


10:45 - 11:15 a.m.: Studio Panel: Part II, The European Perspective: Retailer-driven Challenges and Opportunities in a Diverse Market

Today's supply chain is truly global.  However, European entertainment companies and their retail partners face unique, regional challenges due to the diversity of the markets involved.  How do content holders in Europe address this complex distribution network?

Moderator: Alison Casey, Research Specialist, Understanding & Solutions

Panelists:

11:15 - 11:30 a.m.: NETWORKING BREAK (Sponsored by ICON Int'l, OATSystems, SAVVIS, Sonopress, UPS)

11:30 a.m. - 12:15 p.m. : Get In the Game: The Changing Interactive Media Supply Chain

What is the state of the video game supply chain?  With new platforms to contend with and changing retail dynamics, how are leading game companies coping with the demands of today's consumer and their retail partners.  This sponsored session by Oracle will provide insights into this entertainment category.

Moderator: Guy Yehiav, Vice President, Sales and Strategy, Oracle Specialty Sales - Supply Chain

Panelists:

12:30 - 1:30 p.m.: NETWORKING LUNCHEON AND KEYNOTE: "Content, Capability and Consumer: The 3 C's of the Home Entertainment Supply Chain"

Despite the hype, sales of digital video downloads have, so far, been lower than expected, raising questions around the anticipated primacy of the sell-through PC model. Exclusive Capgemini and Kanbay research shows  that consumers still seem to prefer the traditional TV-based experience -- either VOD or DVD.  Breadth of Content, a robust delivery Capability and a compelling Consumer experience (the 3C’s) are the drivers that will ultimately determine the success of the "next" consumer video delivery format.

Speakers:Gary A. Williams, President and Founder, Kanbay Research Institute;
Jason Forbes, Vice President of Media and Entertainment, Capgemini

1:30 - 2:15 p.m.: CIO Roundtable: Leveraging IT for Enhanced Supply Chain Execution

What does IT have to do with the entertainment supply chain?  Everything.  The research of MNDS International indicates that over the last five years all the major studios except one and their three major replicators have invested nearly $1.5 billion in installing SAP systems, mainly the financial and the human resource management suites. With such a massive IT infrastructure now in place, the potential for greater collaboration amongst the supply chain partners now exists to provide an increasingly efficient sharing of information. The challenge is to leverage these IT assets to grow sales as well as squeeze costs out of the supply chain. Fortunately, new technologies and architectures have emerged to make the quest for visibility and control over complex supply chain processes practical.  CIOs from leading studios will address these issues and more.

Moderator: Mark Landry, Vice President, Telecom Media Entertainment, Capgemini

Panelists:


2:15 - 2:45 p.m.:  NETWORKING BREAK (Sponsored by ICON Int'l, OATSystems, SAVVIS, Sonopress, UPS)

2:45 - 3:30 p.m. : In Store Merchandisers' Panel: Managing the Last 100 Feet
Even the best laid plans of the most experienced supply chain managers can fall apart within the last 100 feet of the retail shelf.  Retail execution is critical to the success of any consumer product's merchandising strategy.  While much is being done to increase in-store visibility and improve retail-to-vendor communications, the role of managing a product's in-store promotion and shelving often falls on the shoulders of several select industry merchandisers who will provide "tales from trenches" in this session.

Introduction: Peter Staddon, Executive Vice President, Marketing, Twentieth Century Fox Home Entertainment

Moderator:Mark Fisher, Vice President, Membership, Entertainment Merchants Association

Panelists:

3:30 - 4:15 p.m.: Information Services:  A Case Study Orchestrating Data Synchronization in the Supply Chain

It all begins with data.  Once an enterprise organizes its data into a single warehouse and synchronizes its vendors and customers into a complementary network system, opportunities emerge to maximize visibility for all partners and to improve results across all aspects of the supply chain.  How are leading retailers and content holders collaborating to improve the flow of information and the quality of their data?  What lessons can be learned from build-outs in other industries that have adopted such systems?  A panel of retailers and content holders review current best practices.

Moderator: Mark Landry, Vice President, Telecom, Media and Entertainment, Capgemini

Panelists:

4:15 - 5:15 p.m. : The RFID Value Proposition for Home Entertainment Supply Chain: "Where's the Beef?"
RFID tagging is already a reality for pallet shipments of DVDs to leading mass merchandisers.  The ability to obtain sophisticated inventory controls, tracking records and shipper and merchandiser accountability are attractive benefits for this emerging technology that provides a unique code for each tag, which can be read passively by a well-placed reader at various choke points in the distribution cycle.  Item-level tagging is the next frontier.  Issues of "who pays for it" still need to be determined.  Read rates have improved with a second generation chip, but are they "good enough?"  What are the RFID compliance plans of leading retailers?  And how can the sell-thru of promotions be improved with RFID?  All these questions will be answered by leading authorities.

Introduction: John Seaner, Vice President, Industry Development, EPCGlobal USA

Moderator: Jasjit Singh, Head of Business Solutions, OATSystems

Panelists:

5:30 p.m.  NETWORKING RECEPTION (Sponsored by Oracle, Teradata, WebConcepts)


Day 2: Thursday, June 28, 2007

9:00 - 9:45 a.m. : Industry Research Panel: The Brave New World of Digital Delivery

When will digital delivery be a real business for the studios?  When will the DVD business feel the inroads from video on demand and video downloads?   Everyone has their own theory.  But what do the consultants say?  A panel of leading Media & Entertainment consultants, each of whom is actively researching these subjects for the home video industry, will present their perspectives and projections.

Moderator: Judith McCourt, Associate Publisher, Director Sales and Marketing, Home Media Magazine

Panelists:

9:45 - 10:15 a.m.:  Morning Keynote: VOD and Its Impact on the Physical Media Supply Chain

Verizon FiOS TV offers a broad collection of all-digital programming, more than 400 total channels, 8600 video-on-demand titles and more. As the company expands its fiber network throughout the United States and builds its inventory of HD and digital video on demand titles, how should home entertainment executives prepare their digital supply chain infrastructures to fully exploit this new direct-to-consumer opportunity? What impact will the telecoms have on the future delivery of content to the consumer?

Speaker:Terry K. Denson, Vice President, FIOS-TV, Programming and Content, Verizon Communications


10:15 - 10:30 a.m.: NETWORKING BREAK (Sponsored by ICON Int'l, OATSystems, SAVVIS, Sonopress, UPS)


10:30 a.m. - 11:15 a.m.: Digital Distribution: Business Models, Interoperability, Standards, Transparency and Commerce

How can content holders leverage their experiences from managing their physical media supply chain and apply them to the new digital supply chain opportunities?  How can they manage both forms of delivery with a single supply chain strategy?  What impact will new business models such as downloads and manufacturing on demand have on their current and future businesses?  A panel of experts will provide insights into how the home video industry can build upon current vendor and client relationships and systems to assure the maximization of current content systems, while preparing for the inevitable dawn of digital delivery.

Moderator: Paul Sweeting, Editor, Content Agenda and Editor-at-Large, Video Business

Panelists:


11:15 a.m. - 12:00 p.m.: The Long Tail Meets Retail: The New Supply Chain of Manufacturing on Demand

The rules of DVD distribution and delivery are about to change as new technologies for Manufacturing on Demand are about to enter retail floors around the country.  This panel will explore the impact of in-store kiosks and burn-your discs on catalog product and digital downloads

Moderator: Greg Jacobsen, President, Telecom, Media and Entertainment, Capgemini

Panelists:

12:00 - 1:00 p.m.: Luncheon with DEG and Keynote

Introduction: Bob Chapek, President, DEG and President, Buena Vista Worldwide Home Entertainment

Speaker: Jeffrey Maas, Divisional Merchandise Manager, Wal-Mart Stores, Inc.


1:30 - 2:00 p.m.:Afternoon Keynote – A Digital Media Platform (DMP) for Ubiquitous Delivery of Video

Are you ready to create your company's digital supply chain?  The advent of a multitude of digital delivery systems -- from broadband to mobile -- provides content owners with a rare opportunity to get it right from the beginning.  How can digital content management solutions and services accelerate the strategies of video content publishers, post-production companies, distributors and retailers? The architect of HP's digital services business provides case studies and insights in this exclusive presentation.

Introduction: Steve  Nickerson, Senior Vice President, High Definition Worldwide, Warner Home  Video

Speaker: Willem de  Zoete, Vice President & General Manager, Digital Entertainment  Services, Hewlett Packard


  2 – 2:45 p.m.:Infrastructure for Digital Delivery  – The Realities of the Digital Supply Chain

As content holders and their production partners begin the task of inventing the digital content supply chain, certain challenging technical realities are starting to emerge.  Digital content needs to be converted to a multitude of formats for both broadband and mobile delivery.  Each vendor has its own, unique, metadata codes and delivery specifications.  As the inevitable boom in digital delivery occurs, how do content holders and their production teams address these challenges and innovate a workflow that is seamless, bulletproof, and can work within the financial boundaries of a small, emerging but extremely promising content delivery category? Can we learn lessons from physical media?

Moderator: Dave Cuyler, President, Cuyler & Associates

Panelists:

2:45 - 5:15 p.m.: Supply Chain Technology Briefings:
 
The following solutions providers will provide in-depth presentations about new and proven technologies.

Future State of the Supply Chain: Winning with Consumers in a Demand-driven Market:  Ray Young, Chairman, WebConcepts

Seamless Movement of Goods, Funds and Information: Jordan Colletta, Vice President of E-Commerce Marketing, UPS

Store Level Execution: Case Studies from Fast Moving Consumer Goods: Mohan Balachandran, Vice President, Sales and Marketing, Consumer Industries, i2 Technologies

Leveraging Knowledge Process Outsourcing (KPO) and Business Process Outsourcing (BPO): Taking Drudgery Out of the Complexity: Aniket Maindarkar, Assoc. Vice President, M&E, InfoSys BPO Ltd. and Subhankar Bhattacharya, Principal Consultant, M&E, InfoSys Technologies

Virtual Inventory: Upscaling DVDs Sans Logistics & Financial Burden: Frank LoVerme, Senior Vice President, Business Development, Kestrel Wireless

Limited Play DVDs: Enhanced for the Dynamic Marketplace: Joe Fuller, Vice President, Convex Group and Flexplay Technologies
 
 



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