A recent article in Business 2.0 explores the activities of Hewlett Packard in Hollywood and provides insights into issues that HP's executives will be presenting at Entertainment Supply Chain Academy.  The article writes:
"Who will cash in when Hollywood goes digital? The studios are racing to serve a public that's hungry - and willing to pay - for high-quality video delivered on demand. The retailers want their share too; witness Amazon.com, Apple and Netflix jockeying to position themselves as America's favorite online download store.  And then there's Hewlett-Packard. The tech giant best known for calculators, printers and PCs isn't exactly storming the entertainment establishment. But behind the scenes, HP executives have been quietly cozying up to Hollywood moguls and treating them the way they would any big clients: working hard to understand the nature of their problem and then crafting engineering solutions that tap into HP's strengths."
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