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Technicolor's Singleton to Address Videogame Supply Chain Issues
By
May 7, 2006, 14:11

Elaine Singleton,  a panelist on Day One's Videogame Panel at ESCA,  brings more than two decades of supply chain management and logistics experience in the media, entertainment, retail, and consumer products industries to Technicolor Home Entertainment Services as the company’s vice president of North American supply chain.

In this role, Singleton oversees supply chain projects, solutions, and technologies which connect key Technicolor Home Entertainment Services clients to critical distribution channels. She is responsible for transportation, import logistics, and process development for new and existing customer strategies. Singleton is also directly responsible for the retail distribution, transportation, and custom configuration services which Technicolor Home Entertainment Services provides to Microsoft Corporation.

She also led the company’s distribution and transportation efforts to successfully execute the retail launch of Microsoft’s Xbox 360™ console in November 2005. Singleton and her team supported this important Microsoft initiative through processing, regional cross-dock, RFID, direct-to-retail and tier-one channel distribution strategies. All of these plans directly enhanced Microsoft’s speed to market and satisfied intense consumer demand for such a dynamic product offering.

Since joining Technicolor Home Entertainment Services in 2005, Elaine has spearheaded several important supply chain management initiatives, including the development of a transportation organization and a global transportation assessment focused on reducing internal costs and enhancing value-added services for customers. The worldwide freight evaluation for Thomson, SA, the parent company of Technicolor Home Entertainment Services, is designed to generate cost savings through network modeling and the optimization of distribution lanes throughout North America and Europe.

Singleton’s additional responsibilities include the strategic development and implementation of fully integrated radio frequency identification (RFID) solutions for Technicolor Home Entertainment Services clients and their customers, with specific focus and attention on retail supply chain needs in North America.

Previously, Elaine spent five years as vice president of supply chain for the Disney Stores operating unit of the Consumer Products division of The Walt Disney Company. Before joining Disney, she managed the catalog distribution center for Williams-Sonoma, Inc., the premier specialty retailer of home furnishings and cooking accessories. At Mervyn’s, the middle-market department store chain formerly owned by the Target Corporation, she held numerous supply chain management positions, including logistics, regional retail store management, and distribution center director roles



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