|
|
Electronics is the most global of industries, dominated by global
mega-brands like Sony, Nokia, Samsung, and Apple. Yet even as industry
leaders take an increasingly integrated global approach to their
marketing, they are also working at an ever more granular level to
achieve retailing success in the world's key markets such as the USA,
India, and China. No, these concepts are not mutually exclusive, but
neither do they go together without careful planning and hard work.
Learn how global branding leaders are balancing a global approach with
attention to local detail. Speaker: George Bailey |
|
|
The president of an 800 company-owned and dealer outlets, primarily
under the banners of The Source By Circuit City and Battery Plus,
presents lessons learned, systems and methodologies adopted,
organizational framework established and nature of collaboration with
supplier for sourcing multitude of consumer electronics products from
over 80 countries. Speaker: Ron Cuthbertson |
|
|
Utilizing POS data to better understand the market, the retailer and
the consumer. The greatest opportunity lies in analyzing POS data,
correlating it with market and retailer information to really
understand how the market is behaving, what execution challenges arise
at the retailer level and how to execute rapidly to this intelligence.
Each of these are challenging in themselves but bringing them all
together is the next frontier. Speaker: Michael Aguilar |
|
|
Gone are the days when the supply chain was the exclusive domain of
operations executives. Sales and marketing executives are recognizing
how supply chain integration can assist them with product innovation,
collaborative forecasting, inventory management, real-time decision
making and returns management. Speaker: Frank Lanza |
|
|
How are leading CE retailers planning to deploy radio frequency
identification (RFID) to improve their supply chains? The benefits,
technology, lessons learned and development strategies for successful
RFID retail pilot programs will be presented. Speaker: Patrick Javick |