Randy Schrock leads bds’ Street Intelligence team, a service that provides the insight needed for vendors to dominate the sales floor. Although Randy would argue that his quick wit and utmost modesty are his top strengths, others say that his dedication to transforming data into intelligence and strategy would top those.

With 14 years at bds, Randy’s drive has continuously delivered results for the retail marketing agency. In his current role as Vice President of Strategic Operations, he thrives at operational development and planning.
Randy previously was a Senior Research Analyst at Frost and Sullivan and a consultant with Datapro Information Services in Central Europe. He graduated Summa Cum Laude from Golden Gate University, San Francisco.