Rob Holston is a 15-year veteran of the consumer products and retail industries and currently serves as the Practice Leader for Shopper Marketing at Deloitte Consulting LLC.  Previously, Mr. Holston was the Global Director of Shopper Marketing at The Coca-Cola Company where he was responsible for the development and deployment of The Coca-Cola Way of Shopper Marketing to the global business operating units and customer teams.  Prior to joining The Coca-Cola Company, Mr. Holston worked for in a tier-one Management Consulting firm in their Brand Strategy and Customer Relationship Management Practice where among his other achievements was supporting the development and growth of the Brand Analytics business.  Some of his clients included Pepsi Bottling Company, Nestle, Samsung Electronics, British Petroleum Retail, and ExxonMobil.  Previously, Rob spent five years with Mobil Oil Corporation where he gained considerable retail experience in roles of increasing responsibility in finance, retail brand development, store operations and franchise management. 

Mr. Holston has an undergraduate degree in finance and marketing from Drexel University and a master’s degree in business administration from The University of North Carolina – Chapel Hill.