Within GfK Marketing Services Jürgen Boyny became Division Manager for Consumer Electronics in 1996. He is responsible for all business regarding Consumer Electronics Global as well as for the client service to all international clients of this branch.

He started his career in GfK 19 years ago. At that time he managed the toy panel in Germany doing the service for all main toy companies. Step by step he started to take over client service within the Consumer Electronic area.

Before working for GfK he studied business administration with technical background at the Technical University of Karlsruhe. During that time he worked partly for electronic companies developing PC software and several years for chemical industry, where he has been employed by the Central Market Research department.

Jürgen Boyny is married. They have four children.

He is 47 years old.